Over the last 14 years, the designer Annette Frank has developed furniture for nurseries with her label annette frank and become a premium brand. It designs, develops, manufactures and distributes furniture, textiles, and accessories around the nursery to provide holistic concepts.
Little guys become great navigator with its own bridge and girls become noble princesses with an imposing castle.
On luxury yachts, children are often housed in beautiful, but not specifically tailored guest cabins. For this reason came Renate Röckl, the marketing director of annette frank the idea to equip yacht cabins with annette frank products.
With NEWCRUISE Yacht Projects & Design they picked up a partner with the necessary know-how on board. For more than 20 years, the Hamburg-based designer inspires with innovative unique pieces of spectacular mega yachts in the exterior and interior design market.
The challenge was to combine the technical requirements of a yacht interior with the collection of annette frank. And on the other hand, NEWCRUISE ™ that the owner is always something independent especially for its Yacht designed expected. Driving idea here was to find a way to connect the product range with a yacht interior so that the interior can be adapted to the children’s age again and again and can grow.